The most important brands in the world

In this list we collect the 100 most recognized brands worldwide. In the first positions, we find the brand of the largest companies in the world, such as Apple, Google, Coca-Cola or Microsoft. The first Spanish brand on the list is Zara, in position number 30.

The identification of the product constitutes a differentiation that is made through the brand, the container and the labeling, the result of a combination of design and color that affects the perception of the customers and, therefore, is an essential part of the strategic planning of Marketing . The services are also identified and made tangible, associating them with brands, symbols or people, in order to project an image that differentiates them from the competition.

In a globalized world, where the level of competition increasingly narrows the margin of companies , the value of the brand is an intangible asset that makes these brands associate in the mind of the consumer, with the corresponding increase in demand for their products. goods or services. It is therefore an asset that is difficult to value, although it is also one of the most important in achieving profits and a basis for its competitive advantage.

That is why, if we just looked at the "brand" column and covered the "brand image" column, it would cost us much more to identify and associate the products and services of that brand , there is the work of these companies to position among the top 100 companies in the world.

The value of the brand, although it is something quite stable, can be seriously altered by the events that occur in the company. For example, we predict that the Volkswagen brand located in the 35th ranking, next year will not even appear on the list, or will be in much lower positions, since after the scandal experienced (it has to provision 6,500 million euros to modify the electronics of its diesel engines polluting 40 times more) will suffer a marked deterioration as a brand image.

Below we present the 2015 world ranking of brands made up of the 100 most prestigious brands in the world, the country of origin of these companies, the sector to which they belong, the value of their brand in millions of euros and its variation with respect to the last year:

No.	Brand image	Mark	Country	Sector	Brand value (millions of euros)	Value change Of the brand
1		Manzana	USA	Technology	154.80	43%
2		Google	USA	Technology	109.38	12%
3		Coca Cola	USA	Drinks	71.29	-4%
4		Microsoft	USA	Technology	61.52	eleven%
5		IBM	USA	Business services	59.18	-10%
6		Toyota	Japan	Car	44.59	16%
7		Samsung	South Korea	Technology	41.18	0%
8		GE	USA	Diversified	38.42	-7%
9		McDonald’s	USA	Restaurants	36.19	-6%
10		Amazon	USA	Retail	34.50	29%
eleven		BMW	Germany	Car	33.83	9%
12		Mercedes Benz	Germany	Car	33.37	7%
13		Disney	USA	Media	33.19	13%
14		Intel	USA	Technology	32.20	4%
fifteen		Cisco	USA	Technology	27.14	-3%
16		Oracle	USA	Technology	24.80	5%
17		Nike	USA	Sportswear	20.97	16%
18		HP	USA	Technology	20.96	-3%
19		Sling	Japan	Car	20.89	6%
twenty		Louis Vuitton	France	Luxury	20.23	-1%
twenty-one		H&M	Sweden	Clothing	20.20	5%
22		Gillette	USA	Consumer goods	20.20	-3%
23		Facebook	USA	Technology	20.03	54%
24		Pepsi	USA	Drinks	17.84	3%
25		American express	USA	Financial services	17.20	-3%
26		SAP	Germany	Technology	17.06	8%
27		IKEA	Sweden	Retail	15.04	4%
28		Pampers	USA	Consumer goods	13.88	8%
29		UPS	USA	Transportation	13.38	2%
30		Zara	Spain	Clothing	12.76	16%
31		Budweiser	USA	Alcohol	12.68	7%
32		eBay	USA	Retail	12.67	-3%
33		JP Morgan	USA	Financial services	12.50	10%
3. 4		Kellogg’s	USA	Consumer goods	11.49	-6%
35		Volkswagen	Germany	Car	11.40	-9%
36		Nescafe	Switzerland	Drinks	11.14	7%
37		HSBC	United Kingdom	Financial services	10.60	-eleven%
38		Ford	USA	Car	10.53	6%
39		Hyundai	South Korea	Car	10.27	8%
40		Canyon	Japan	electronics	10.25	-4%
41		Hermes	France	Luxury	9.95	22%
42		Accenture	USA	Business services	9.82	9%
43		The real	France	Consumer goods	9.82	6%
44		Audi	Germany	Car	9.39	5%
Four. Five		Citi	USA	Financial services	8.89	12%
46		Goldman sachs	USA	Financial services	8.66	9%
47		Philips	Netherlands	electronics	8.55	-8%
48		AXA	France	Financial services	8.41	14%
49		Nissan	Japan	Car	8.26	19%
fifty		Gucci	Italy	Luxury	8.07	-14%
51		Danone	France	Consumer goods	7.85	5%
52		Nestle	Switzerland	Consumer goods	7.81	7%
53		Siemens	Germany	Diversified	7.78	-1%
54		Allianz	Germany	Financial services	7.73	10%
55		Colgate	USA	Consumer goods	7.69	3%
56		Porsche	Germany	Car	7.32	12%
57		Cartier	France	Luxury	7.20	6%
58		Sony	Japan	electronics	7.00	-5%
59		3M	USA	Diversified	6.58	17%
60		Morgan stanley	USA	Financial services	6.44	12%
61		Visa	USA	Financial services	6.25	fifteen%
62		adidas	Germany	Sportswear	6.19	-8%
63		Thomson Reuters	Canada	Media	5.98	-12%
64		Discovery	USA	Media	5.92	6%
65		Panasonic	Japan	electronics	5.85	2%
66		Tiffany & Co.	USA	Luxury	5.73	6%
67		Starbucks	USA	Restaurants	5.70	16%
68		Adobe	USA	Technology	5.69	17%
69		Prada	Italy	Luxury	5.66	4%
70		Santander	Spain	Financial services	5.54	13%
71		Xerox	USA	Business services	5.48	-9%
72		Caterpillar	USA	Diversified	5.43	-12%
73		Burberry	United Kingdom	Luxury	5.34	5%
74		Kia	South Korea	Car	5.15	5%
75		KFC	USA	Restaurants	5.13	-7%
76		MasterCard	USA	Financial services	5.05	17%
77		Johnson & Johnson	USA	Consumer goods	5.03	7%
78		Shell	Netherlands	Energy	5.03	-12%
79		Harley-Davidson	USA	Car	4.96	14%
80		Dhl	USA	Transportation	4.90	6%
81		Sprite	USA	Drinks	4.88	-5%
82		Lego	Denmark	Consumer goods	4.87	New
83		John deere	USA	Diversified	4.73	2%
84		Jack Daniel’s	USA	Alcohol	4.69	6%
85		Chevrolet	USA	Car	4.67	2%
86		FedEx	USA	Transportation	4.66	16%
87		Land rover	United Kingdom	Car	4.64	14%
88		Huawei	China	Technology	4.50	fifteen%
89		Heineken	Netherlands	Alcohol	4.38	14%
90		Mtv	USA	Media	4.33	-7%
91		Ralph lauren	USA	Clothing	4.21	-7%
92		Johnnie walker	United Kingdom	Alcohol	4.13	-6%
93		Crown	Mexico	Alcohol	4.05	2%
94		Smirnoff	United Kingdom	Alcohol	4.01	-4%
95		Kleenex	USA	Consumer goods	3.94	-7%
96		Hugo boss	Germany	Clothing	3.88	3%
97		PayPal	USA	Financial services	3.86	New
98		Mini	United Kingdom	Car	3.86	New
99		Moët & Chandon	France	Alcohol	3.76	New
100		Lenovo	China	Technology	3.74	New
Source: Interbrand