A point of sale is that space, physical or virtual, in which a company establishes contact with its potential client, and a sale transaction may take place in this.
A point of sale, therefore, is the physical place (store), or virtual (ecommerce), in which a company has a contact with a possible consumer. This space, as we said, can be physical, that is, it can exist physically, and the client can go to it. Or, on the other hand, it may be a virtual space, a web portal, where an online business is located.
Given that it is a place in which the client must look and that will relate to our brand, we are talking about a very important aspect for the company. This is because this space helps the brand to position itself and, depending on how it is, it will generate a sensation, or another, in our client.
The point of sale, in addition, is usually the main distribution channel of our product or our service. For this reason, we are talking about a determining aspect for a company, since a large part of the income that this hypothetical company receives depends on this.
Types of point of sale
Next, let’s briefly see the main types of point of sale that exist:
- Physical point of sale : That physical point of sale, which is available for customer service. There are several types of physical point of sale, as we see below:
- Immovable physical point of sale : A store, a commercial premises.
- Mobile physical point of sale : A truck, a van, a caravan.
- Self-service point of sale : A vending machine.
- Virtual point of sale : That point of sale that is not physical, which is found on the Internet. This is the case of online commerce, with ecommerce. Here we can differentiate two types, which we see below:
- Own virtual point of sale : Your own point of sale, like our own web portal.
- Marketplaces : A point of sale where our product is found alongside other similar products, but from other brands and manufacturers. This is the case of Amazon, Alibaba, among other marketplaces.
Point of sale terminal or POS
A POS or point of sale terminal is a device that allows payment, by bank card (both credit and debit), to customers who buy or consume in a certain commercial establishment. In other words, a solution offered by a bank, generally, so that commercial establishments can charge their customers through credit cards.
Usually, the POS, or what is also known as a dataphone, allows the store, restaurant or other type of business to charge customers who wish to pay with a card. This type of service, as we said, is offered or provided by the bank with which you usually work.
For years, with the emergence of electronic commerce, entities began to offer these POS terminals to electronic businesses. In this way, allowing these points of sale to make use of this solution. These are known as virtual POSs.
Point of sale example
As we mentioned before, a good example of a point of sale can be found in a physical store of a certain brand.
Let’s see, to get an idea, the following image. In it, as we can see, you can see a point of sale of the renowned technology brand apple, located in New York City, United States. This would be a good example of a stationary physical POS.