Organizational communication is a process of transmission of organizational culture in people, through actions that promote horizontality, ethics and excellence.
Companies in the past saw communication as an element attached to the strategy and that it was communicated when the processes had been completed. An example of this could be the launch of a new product, an important alliance, an important milestone, corporate social responsibility actions. In general, specific events.
Communication has become an element present in the entire production process and is fostered in daily actions to implement the strategy.
Shared spaces, collaborative work methodologies or also called "co-work" are a communication element that replaces the physical division of a company’s dependencies.
These spaces serve for collaborators to exchange ideas at all levels, either among peers, as well as towards their heads with the aim of incorporating their contributions, suggestions and professional experience in future actions.
Participation in decision-making
One of the things that the generation called "millennials" demand is to have space to give their opinion and project themselves professionally. This has made companies more dynamic in their relationship with employees, forcing them to generate career plans within the organization in order to turn work into a challenge.
Communication in domestic aspects
Organizations that put communication at the center of their strategy materialize it even in domestic actions; how to share the casino so that the manager can share a table with a lower level employee during lunch. These instances, in turn, enrich labor relations and become opportunities for the exchange of knowledge between actors in the organization.
The impact of internal communication on the reputation of the company
In Chile it was announced during June 2019 that a company owned by Liberty Latin America would implement an 8-week post natal for the parents of its Chilean company, making it the first company in the country with a benefit of these characteristics for men who are fathers.
The measure generated media coverage, because in that country the legal postnatal period for parents is only 5 days.
This action seeks to give its employees the confidence to project themselves as a family within the company, which in the long term will probably affect the company’s performance levels, under an effect of security and motivation.
In short, organizational communication is an essential interface for communicating objectives and processes. It begins as a practice where the organization knows itself, and then takes on its own personality through actions, customs and values that are promoted day by day.
The benefits of organizational communication are not immediate, so it is essential to believe in it, just as it is believed in an investment.
The main assets are the people, who transmit these beliefs and practices, improving the management and sustainability of the company.
Finally, a basic question to start designing the organizational communication strategy is how do I want the collaborators who work in it to talk about my organization?