The difference between verbal and non-verbal communication lies in the fact that the first is through words and signs, while the non-verbal is our gestures or behaviors of a visual nature.
Throughout its existence, the transmission of information between species has taken a multitude of forms and contexts, which basically boil down to two modes: verbal and non-verbal.
Verbal communication is what makes use of words and signs. It can be oral or written and the message is verbalized. Between two or more people. Easier to control if we master the language. Factors such as pitch, speed or volume influence the transmission.
On the other hand, in non-verbal communication, gestures or visual signs are used: images, sounds, gestures, gestures … It is the one that is used the most on a daily basis and does not need words for its transmission. Of ancestral origin, it is the way people used when language did not yet exist.
Sometimes it is ambiguous, since you do not have a tight control over it and the message is distorted. Above all, its purpose is to reinforce the message that is transmitted verbally. A complement for its effectiveness.
The objective of both is to transmit a message between sender and receiver that is understandable. An art in itself. It is done through a channel using a specific code. Sometimes verbal and non-verbal communication are used in unison to make something known. They can also contradict each other.
Types of verbal and non-verbal communication
These are the most prominent:
- Unidirectional: There is only one sender who sends a message. For example, a road sign.
- Bilateral: Any conversation between two or more people. There is a sender and a receiver.
- Audiovisual: The information that is transmitted through the media.
- Printed: Fashion communication held on a physical support that can be read (newspaper, magazine, brochure)
- Digital: Through technology (channels such as email or social networks) a communication is established between sender and receiver.
Within non-verbal language we find different modalities
Here are some options:
- Facial expressions
- Body movements.
- Physical appearance.
If our intention is to sell or publicize our company or brand, communication seems essential.
Knowing how to do it well and that the message reaches the recipient is the key to our marketing strategy. In order for it to reach the potential consumer and be remembered over time, we must display efficient communication, whether verbal or non-verbal.
Only in this way can we make our product or service known.