The fundamental difference between customer and consumer is that the customer buys the product and a consumer uses or uses the product.
In the first place, it is essential for any company to know how to identify who is its customer and who is its consumer, since each one must offer different benefits. Likewise, for each one you must apply a set of different strategies to preserve your preference.
Second, it is important to differentiate the term customer and consumer, because many times they are used as if they were terms that are the same, but the role that the customer and the consumer play in the market are different.
Who is the client?
Specifically, a customer is the person or institution that frequently buys the goods and services that a company sells. A customer is also considered to be the one who makes purchases in a commercial establishment on a daily basis.
In other words, the purchase can be made directly in a company or in a commercial establishment.
In any case, the customer is the one who carries out the purchase transaction, since he is the one who pays a price or an amount of money to be able to take ownership of the products that are sold in the market.
Who is the consumer?
Therefore, the consumer is the one who uses or consumes a product, he may buy it directly or someone else buys it for him.
Thus, the consumer is the one who directly satisfies their needs with the use or consumption of the goods and services that are sold in the market.
Consequently, a product is designed based on the needs of the consumer, since the consumer is the one who uses it or uses it.
Differences between customer and consumer
The main differences that we can establish between a client and a consumer are the following:
1. Purchase and consumption
- A customer buys a product, but does not always consume it.
- The consumer always consumes or uses the product
For example, a mom who buys disposable diapers for her baby. The mother is the customer who buys, but does not use the product and the consumer is the baby, because he uses the diaper.
2. The relationship of the company with the client and the consumer
- Companies handle customer data, because they carry out their purchase transactions on a regular and daily basis.
- While the consumer data remains anonymous.
If we continue with the example of the mother or father who buys diapers for their baby, the company knows, for example, where they buy them, the volume of the purchase and the frequency of purchase. The company may know that these parents buy diapers in a supermarket, in packages of 100 units and with a purchase frequency of every fifteen days.
Importance of the customer and the consumer for the company
Likewise, customers and consumers are very important to the company. Because if you don’t maintain customer loyalty, you won’t sell your products. However, if the product does not meet the quality conditions, it fails to satisfy the consumer’s need and, in the same way, the product is no longer sold.
To end the diaper example, the parent as customers may be happy with the price and the attention they receive when making their purchase transaction. But if the diaper by its characteristics causes irritation to the baby’s skin, they will also stop buying it.
Finally, we can affirm that companies must be very clear about the difference between a customer and a consumer, since their permanence in the market depends on the two. The customer is attracted with a good price and service at the time of the commercial transaction. While the consumer remains satisfied if the product is designed with the attributes and benefits that best meet their need.